Former ORF presenter Rupp: AI voice replaces unique sound!

Former ORF presenter Rupp: AI voice replaces unique sound!

The development of artificial intelligence (AI) has a profound influence on various industries, including the media world. A current example of this is the case of the former ORF presenter Martina Rupp, which was replaced by a AI voice in a telephone system. Rupp, 63 years old, worked for the ORF for over 40 years and moderated the well -known program "concrete" and "Good morning on Sunday". This decision makes Rupp emotionally stronger than she would have expected, although she is financially independent and does not mourn the past; She commented on this on Facebook.

The reactions to this decision show that the topic of AI polarizes in the speaker industry. A speaker colleague described the development as sad, but inevitable. Many users on social media showed understanding and concern about the loss, with some highlighting the uniqueness of Rupp's voice and criticizing the decision. A user warned that companies that use AI votes for telephone announcements save at the wrong end, since such announcements often appear impersonal and can shape the first impression of a company.

fear of automation in the spokesman industry

Martina Rupp's concerns are not the only ones in the industry. Anna-Sophia Lumpe, first chairman of the Association of German Spokesman: Inside, reports of a widespread fear among the members regarding the influence of AI. It demands a realistic assessment of the generative AI, since many assumptions about their quality are misleading. According to Nicolas Müller from Fraunhofer Aisec, language generators learn through pattern recognition to understand the connection between text and language, but they often cannot grasp the emotional nuances of a natural voice. This often leads to robotic results that are insufficient in emotional contexts.

The current Situation is reinforced by entrepreneurial efforts to reduce costs by using AI. Audio-KI already applies in various areas, from navigation systems to the setting of texts. This opens up new opportunities for smaller studios in the synchronization of films and video games, but questions about quality and artistic claim remain unclear. Despite the increasing use of AI, Lumpe and other experts distinguish between the various requirements for speakers and emphasize that high -artistic interpretations will remain two essential aspects of the industry.

The influence of AI on the labor market

The influence of artificial intelligence on the labor market is another central topic. Progress in AI technology are important drivers of change in the world of work and have the potential to bring both opportunities and challenges. According to the Federal Center for Political Education, only weaknesses are currently in use that are limited to specific areas of application, but have the potential for profound changes.

Fears of job losses from AI are hoped for new fields of activity and forms of cooperation. According to reports, up to two thirds of the jobs could potentially be affected by AI. However, the actual effects vary depending on the industry and depend on factors such as the legal framework and corporate decisions. A AI law that was passed by the EU Parliament in June 2023 tries to address these challenges and to define different risk levels from AI.

Martina Rupp's case is an urgent example of how AI changes the labor market. Even if technological advances bring hope for efficiency and new opportunities for many, the question remains how personal and artistic quality can be preserved in the age of automation. The dialogue about the role of AI in the world of work must be continued to find a balance between innovation and human creativity.