Dyson revolutionizes hair styling: New Airwrap Coanda 2x debut!

Dyson revolutionizes hair styling: New Airwrap Coanda 2x debut!

Seongsu-dong, Seoul, Südkorea - dyson today has presented the new Airwrap Coanda 2x of the popular hair styling tool. The launch took place in Seoul, South Korea, a place that is known for its innovative strength and leadership in the global beauty trends. This event was also supported by viral social media activities on Tiktok, which increased interest in the new product.

The Airwrap Coanda 2x offers a number of innovations that make him a must-have for hair lovers. The revised hyperdymium 2-engine ensures twice as much air pressure, which speeds up the hair drying significantly without extreme heat being needed. An integrated AI sensor monitors the temperature over 1,000 times a second to minimize heat damage. The result is smooth, shiny hair with more volume.

special features and technology

During the event, the star stylist Kim Sun-Woo demonstrated like the new Airsmooth 2x attachment is used. This enables even unruly or wavy hair to only smooth with the help of air. Many spectators were impressed by how the device transformed the hair structure of frizzy too smooth and silky.

An additional highlight are the six new attachments with RFID technology that automatically communicate with the device. This technology guarantees that the settings for air flow and temperature will be optimally adjusted. The available essays include a Anti-Tangle Smooth 2x as well as two different curling barrels with 30 mm and 40 mm and expand the styling options.

The Airwrap Coanda 2x is available in two attractive color variants: Jasper Plum and Ceramic Pink/Rose Gold. With a price of around $ 879,000 (approx. $ 609 or $ 536), it is 180,000 We above the price of the previous model, the I.D Multi-Styler and Dryer.

market observations and future prospects

Dyson has struggled with a significant decline in sales in recent years. In 2024, sales fell by 30.8 % to around 549.3 billion won, and the operating income fell by 30.9 %. These developments were caused by a difficult economic environment and the increasing competition through cheaper alternatives. Kathleen Pierce, global director of Dyson Beauty, emphasizes the strategic decision to choose Korea for the launch because the country is known for its trends in the field of beauty.

With the new Airwrap Coanda 2x, Dyson is likely to return on the right track. With innovative technology and a product tailored to the needs of the beauty community, the company was able to set a strong sign. The possibilities that the new hair styler offers make it attractive for both professional stylists and end consumers.