Double CCA award: Wörthersee inspires with creative PR stunt!

Double CCA award: Wörthersee inspires with creative PR stunt!

Wörthersee, Österreich - On May 23, 2025, the Wörthersee region was awarded the PR stunt "Am Wörthersee" of the Agentors Lensecape and Eutopia Film at the CCA Awards 2025. The stunt received Venus in gold in the "Film Craft" category and Venus in the bronze in the "Audio Craft & Sound Design" category. These awards are important honors in the Austrian creative industry and were awarded for the creative idea and the outstanding implementation of the project. The campaign included a trailer in Netflix quality and was started in April 2024, which underlines the project's innovative strength. Director Patrick Neubäck and sound designer Boris Fehringer made a significant contribution to success.

The PR campaign of Hansmann PR produced over 70 publications in the media and achieved more than 60 million contacts, which illustrates the broad attention for the initiative. The managing directors of the companies involved, including Andreas Gumpenberger from Lensecape and Peter Peschel from Wörthersee-Rosental Tourismus GmbH, emphasized the creative professionalism and the strong response of the project. Former managing director and initiator Roland Sint also spoke of the significant effect of the project, which is also supported by the already preserved gold award at the International Golden Drum Awards in October 2024.

The CCA Awards at a glance

The CCA-Venus Awards are known as the most important creative price in Austria and are characterized by the best ideas in the communication industry. Winner: Inside and their clients: Inside, emphasis are emphasized. The categories include gold, silver and bronze, whereby the work can be submitted in a fixed period from March 1, 2024 to February 28, 2025. The "Creative Effectiveness" and "Creative Business Transformation" categories also offer exceptional periods for former award winners: Inside.

The next Venus Tour Austria will take place on various appointments in cities such as Salzburg on May 30th, Graz on June 3, Linz on June 12th, Innsbruck on June 17 and Dornbirn on June 18. A submission fee varies from EUR 70.00 to EUR 100.00, depending on the time, while award winners: Inside, additional fees have to be paid for the admission to the CCA online archive. In addition, special awards such as "Client of the Year" and "Creative Lead of the Year" are awarded.

advertising market in Austria

In the context of these awards, the current situation in the Austrian advertising market is of interest. According to the Austrian advertising market in 2024, advertising expenditure reached over 7.4 billion euros last year - a new maximum value. Classic media make up around a third of the total editions and remain crucial for brand awareness. At the same time, digital advertising channels, especially in companies that are increasingly using online marketing and social media advertising.

The study emphasizes that digital-out-of-home (dooh) advertising combines the reach of traditional outdoor advertising with digital flexibility. While printed dialog marketing is still popular, the investigation also shows that online dialog marketing is increasing, with 57 percent of companies that use their own social media channels. Measuring and events experience a comeback, which underlines the need for a balanced mix of digital and classic forms of advertising.

The double award of the Wörthersee project not only reflects the creative success, but also signals the continuation of innovative tourist communication at a high level, which is particularly relevant in view of the dynamic developments in the advertising market.