Focus on digitization: AI as the key to SME success!
Focus on digitization: AI as the key to SME success!
In the new episode of the "Peter & Paul" show, Martin Resel, CCO of A1 Telekom Austria AG, and Mario Mayerthaler, CEO from invasion Data Insights, discuss the important role of digitization and data-based solutions for small and medium-sized companies (SMEs). Moderated by Paul Leitenmüller, CEO of the Opinion Leaders Network, the episode takes place in the Westfield Shopping City Süd (SCS) and highlights how crucial digitization is for the future of SMEs.
Resel emphasizes that SMEs that make up 99% of companies in Austria are faced with several challenges. This includes, among other things, missing financial resources and access to qualified specialists. A1 Telekom therefore relies on tailor -made managed services that support companies before the opening. Location data is provided to implement a professional website. In addition, attention is paid to the creation of a digital infrastructure, which includes both internet connections and merchandise management systems. Another important aspect is protection against cyber attacks, which is particularly important for small companies.
digitization and AI as an opportunity to increase efficiency
With a view to the possibilities that digitization brings with it, Mayerthaler explains that the data protection -compliant evaluation of movement data in particular is a central topic. SCS operators receive valuable information about visitor numbers and length of stay through such data. These findings can be used to optimize marketing measures. A common concern of Resel and Mayerthaler is the creation of equal opportunities for SMEs in international competition.
The integration of artificial intelligence (AI) is emphasized as an important element of digitization. In the future, AI will take over repetitive tasks and thus promote human creativity. However, Mayerthaler warns that despite the progress at AI, learning and knowledge must remain indispensable. There are also critical aspects such as data theft and Deepfakes that can go hand in hand with the rapid use of AI.
The challenges of digital transformation
In a broader context, it can be seen that the digital transformation means not only in Austria, but also in Germany. According to current studies, the Digitalzentrum Berlin reports that progress in digitization is stagnating, especially among small companies in Germany. The digitization index 2023 shows that many companies only consider their degree of digitization as "satisfactory". Important motifs for digitization include flexible work, quality improvements and cost savings, while lack of time and high complexity.
The German AI ecosystem is also assessed in the OECD study. This shows that Germany is a leader in AI research, but has difficulty implementing and gaining qualified specialists. Risks such as Bias in AI systems and data protection concerns endanger the competitiveness of European companies. Announcements are mentioned as solutions, among other things, the improvement of the visibility of state support programs and access to high -quality data.The role of digital transformation
The digital transformation includes the integration of digital technologies in corporate strategies and processes to increase efficiency and improve the customer experience. Technological progress in areas such as cloud computing, big data analytics and internet of things helps to optimize existing business processes. Companies are required to introduce digital technologies and to adapt them to the new reality. Important steps that must be observed include digitization of existing processes, the integration of new technologies and change management to ensure the acceptance of new technologies.
The discussion about digitization and AI illustrates that they not only represent challenges, but also significant opportunities for SMEs. The continuous adaptation to the changing market conditions will be crucial for their future success. Both experts agree that the right strategies and investments in digital technologies can help companies to remain competitive in an increasingly digital age.
For further information about the challenges and opportunities of digitization for companies, the following links can be visited: Leadersnet , Digitalzentrum Berlin , DetailsOrt Westfield Shopping City Süd, 2345 Wien, Österreich Quellen
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