Cashpoint becomes Merkur Bets: A new betting age begins!

Cashpoint becomes Merkur Bets: A new betting age begins!

Gerasdorf bei Wien, Österreich - Cashpoint sports betting, a prominent provider of sports betting in Austria, will appear under the new name Merkur Bets from June 03, 2025. This step is followed by rebranding in Germany, where the provider XTIP was also renamed Merkur Bets. The aim of rebranding is an unification and internationalization of the Merkur brand appearance, such as ots.at.

Mathias Dahms, Managing Director of Mercury Group sports betting, describes the transition as a new beginning with a strategic focus on the long -term future. The company wants to expand its offer in both inpatient and digital areas and continues to grow. The headquarters of Cashpoint, founded in 1996 and part of Merkur Group since 2005, is located in Gerasdorf near Vienna.

strategic goals and market presence

Daniel Mair, Managing Director of the Austrian Sales Society, emphasizes that Merkur Bets wants to consolidate the presence as an officially licensed sports betting provider. With over 700 acceptance points that include betting shops, shop-in-shop systems and self-service terminals, a modern and responsible weather experience is to be offered. Merkur Bets also positions himself in the competitive Austrian betting market, where providers such as Bet365, Admiral and Bwin are present.

In 2025, Sportwettentest.net Bet365 determined as the best betting provider in Austria, followed by other big names such as Admiral, Bwin and Bet-at-Home. These providers have developed a permanent place in the market due to their diverse betting offers and attractive odds. Bet365 scores with its extensive program for live betting, while Admiral offers a high quota key of 96 % in the Bundesliga.

regulatory framework in Austria

It is important to mention that in Austria there are no own licenses for online betting providers. The regulation of the market is weak, but all tested providers have a valid European license, mostly from Malta. In Austria, sports betting is considered a skill game and are not subject to the same tax framework as gambling. Betting profits are tax -free and the age restriction for participation in sports betting is 18 years.

With the move to Merkur Bets, the company would like to increase its competitiveness and increase its level of awareness in the industry. The renaming is part of a comprehensive strategy that aims to anchor the Merkur brand more internationally and to offer customers a modern weather experience.