Ö3 connects: New campaign brings Austria together
Ö3 connects: New campaign brings Austria together
The Hitradio Ö3 has launched a new advertising campaign that serves to bring people in Austria together in a creative and appealing way. The campaign with the slogan "Ö3 connects" aims to present the versatility of the radio station and will be seen nationwide both on posters and in cinemas and digitally. The focus is on the idea that the music and programs of Ö3 address all age groups and tastes, regardless of personal preferences or moods.
The campaign shows in three different subjects how Ö3 combines Austrian society. The conscious use of opposites and contrasts is used in order to connect both musically and humanly. This creative approach emphasizes that despite different backgrounds and tastes, all people are connected to each other by hearing Ö3 together.
creative of Jung von Matt Donau
The campaign was developed by the renowned agency Jung von Matt Donau, while the media agency Mediaplus took over the care. Since mid -October, the advertising campaign on a large number of platforms will be present, including premium boards and in print media."With the new 'Ö3 combined' campaign, we would like to show what constitutes Ö3 - the ability to bring people together. The strong presence on a wide variety of channels will ensure maximum visibility in the coming weeks and the special role of Ö3 as a connecting element in the life of the Austrians: underlined inside," explained Michael Pauser, channel chief of Ö3.
With this new initiative, those responsible strive to strengthen the bond for audience and to emphasize the diverse program offers from Ö3. The campaign should not only entertain, but also encourage you to enjoy and share the music and content of Ö3.
For more information and details about the campaign, look at the official website of Ö3 www.oe3.orf .
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