Rewe is investing 1.5 billion euros for modernization in Austria!

Rewe is investing 1.5 billion euros for modernization in Austria!

Industriezentrum NÖ-Süd, Straße 3, Objekt 16, 2355 Wiener Neudorf, Österreich - The Rewe Group Austria announced the largest investment offensive in the company's history on April 10, 2025. Over 1.5 billion euros are to flow into the modernization of branches and logistics by 2027, reports 5min . This also includes the restructuring of the logistics center in Wiener Neudorf, which is intended to ensure long-term security of supply in the regions of Lower Austria, Vienna and Burgenland.

In the 2024 financial year, REWE Group Austria had a increase in sales of 4.8 % to EUR 10.94 billion. The sales in the drugstore trade Bipa, which has increased by 5.9 %, is particularly striking. Investments in Austria were over 400 million euros last year, while 600 million euros are to be invested in logistics in the next five years.

focus on sustainability and eCommerce

The measures of the Rewe Group also seem to react to the new consumer trends. This includes an eCommerce orientation and partnerships with foodora as well as the expansion of the Click & Collect offer. Another important aspect of the investments is the support of domestic producers. In 2024, the brands Billa and Penny generated sales of 2.7 billion euros with regional products that come from over 2,800 suppliers from Austria As part of the sustainability strategies, Billa received five environmental certificates in Vienna-Donaustadt, including the Ögni in Platin and the climate-active in gold. These measures are part of a more comprehensive plan that also recorded a record for apprentices: in 2024 there were 2,400 apprentices, which corresponds to an increase of 12 % compared to the previous year. The number of employees of the REWE Group in Austria is currently 46,900.

an outlook on the coming years

REWE International AG also gave a outlook on 2025, in which sustainability, innovation and expansion are put to the fore. Information for media representatives can be founded via the Press releases of the REWE Group The intensified efforts of sustainable practices and product offers seem to be a central goal for the further development of the company in the coming years

With the planned investment of over 1.5 billion euros and the focus on modern logistics and sustainability in the company, REWE Group Austria could be well positioned to react to the challenges of the future and to consolidate its market position.