Temporary choice: Lisa Kölly-Pfneisl New President of the Blaufränkisch Association

Temporary choice: Lisa Kölly-Pfneisl New President of the Blaufränkisch Association

In the heart of the Middle Burgenland, there was recently an important change of management in the association Blaufränkisch. The 33-year-old Lisa Kölly-Pfneisl was chosen 100 percent as the new President and thus succeeds the well-known wine pioneer Walter Kirnbauer.

This choice, which affects the entire board, shows a clear vote for the new leadership, which now wants to bring a breath of fresh air to the association. Kölly-Pfneisl, even a dynamic personality in the wine industry, not only brings fresh ideas, but also innovative approaches that should further strengthen the association.

The importance of choice

The Association of Blaufränkisch Mittelburgenland is known for its promotion of regional wines and winegrowers. The choice of Kölly-Pfneisl is therefore not only an internal matter, but also has far-reaching importance for the wine scene in the region. The support she receives from the members shows that there is a desire for change and modernization.

Under the direction of Walter Kirnbauer, the association had achieved significant success. Kölly-Pfneisl has now set the task of drawing out of these achievements and developing new perspectives. With her energy and commitment, she brings a new dynamic to the organization.

A central goal of their presidency will be to further increase awareness of the quality of the regional wines and to strengthen the Blaufränkisch brand at home and abroad. These ambitions are particularly important in times of global competition in which local producers have to fight against large wineries.

For more information about the background of the choice and the plans of Lisa Kölly-Pfneisl, a report M.bvz.at available. It remains to be seen how the new strategies will develop under their leadership. The reactions within the association and the regional viticulture community are pursued with great interest. These changes could be the key to a new upswing for the wine scene in the Middle Burgenland.