Neusiedlersee DAC and Bhak Neusiedl start wine business training

Neusiedlersee DAC and Bhak Neusiedl start wine business training

In Neusiedl am See, an exciting new chapter for training in the wine industry is opened. With the beginning of the school year 2025/2026 at the Federal Trade Academy and the Federal Trade School Neusiedl am See, the focus of training "Wine Marketing and International Business Services" is launched. This initiative is the result of a collaboration between the school and the Neusiedlersee DAC association, which together pursue the goal of integrating practical knowledge into the training of the students.

The idea behind it is to actively integrate the local wine industry and give young people an insight into the secrets of the wine market. Education Councilor Daniela Winkler, who presented the cooperation today, emphasized that Burgenland and wine had an inseparable connection. "The excellent products of our winegrowers made the Burgenland wine known far beyond the borders," she said. This project should not only impart theoretical knowledge to the students, but also offer practical experience thanks to the newly founded exercise company Vinoro Wein GmbH.

Practice -oriented training with Vinoro

Vinoro Wein GmbH is designed as a exercise company and aims to simulate the various aspects of wine sales. She works closely with wineries of Lake Neusiedler and offers a wide range of high -quality wines. From regional germ cells to internationally awarded varieties, a high -quality range is provided that the students can experience up close.

"In order to successfully market the high quality of the Burgenland wine in the national and international markets, the necessary know-how is needed," continued Winkler. She addressed her congratulations to the initiator Heinz Josef Zitz and emphasized the importance that the training not only remains theoretically, but also treated internationally relevant marketing strategies.

The training company Vinoro will offer students the opportunity to gain practical knowledge of wine sales and how to deal with customers. The students are actively involved in the design of the business processes, which gives them a deep understanding of the functional processes within the wine industry.

goal is to show young people how to develop innovative sales strategies and use the new technological options. "We want to be an innovation center for the wine industry and bring our strength to work with the youth," said Zitz. The many facets of the wine industry, from cultivation to processing to marketing, get a tangible dimension.

For further information on this focus and the Federal Trade Academy as well as the Federal Trade School Neusiedl am See, the website www.akademie-der-wirtschaft.at

The exciting project shows how education and business can go hand in hand, and promises to get the future wine brand and wine entrepreneurs of tomorrow.

The overlap between education and practical experience in the wine industry is a profitable concept that benefits not only to the students but also the region.