Fanta celebrates the 90s: a fluid through the past

Fanta celebrates the 90s: a fluid through the past

A creative experience of a special kind awaits the fans of the refreshing fantasy drinks: the Coca-Cola Company with its #whatthefanta campaign ensures nostalgic memories and thus brings back the tastes of the 90s. In the fifth edition of this unique marketing campaign, viewers are given a funny and interesting opportunity to guess new mysterious tastes.

The associated video, which was produced by Heckler Singapore in collaboration with Ogilvy APAC and the directorateuo Henri and Sebastian by Simon & Paul, leads the audience through a colorful journey through time. Here they immerse themselves in a world that is shaped by cassette tapes, old cell phones, and the classic fantasy spots of the 90s. On this exciting journey, you are reminded of unforgettable moments of past times and at the same time asked to take part in a council game.

A look at the creative minds

The illustrator and motion designer Ardhira Putra, based in Indonesia, was responsible for the visual design, which reinterpreted his characteristic, hyper-colorful world of the 1990s. The introduction of 2D-CEL animation elements ensured the special PEP. In this colorful Fanta world, people turn into funky 2D characters who happily jet over exploding fruits and UFOS. It is a visual spectacle that takes both young and old.

Xinhui Zheng, Senior VFX Producer at Heckler Singapore, describes the collaboration as very entertaining: “It was a super exciting project for the entire team! With Ardhira’s world, which was set up in a 3D room, we were able to test the limits of how dynamic our camera ginks and movements can be. Venet and Crux made the whole thing a guaranteed, crazy masterpiece. ”

The campaign aims to create a feeling of community by sharing nostalgic experiences. The advertising message sees itself as a call to everyone to remember the exciting and often bizarre experiences of the 90s. A contemporary approach is also followed that include modern digital trends in order to reach younger target groups and take them on a journey of the senses.

fans of the Fanta brand can be excited to see which new secret taste is presented in the campaign. It remains to be seen how this is accepted by consumers and whether he can trigger the same enthusiasm as the past tastes of the campaign. The arrangements that combine nostalgic elements with modern animations could arouse old memories and at the same time produce new flavors that round off the experience.

For further details on the project and the tastes shown, the comprehensive report on www.lbbonline.com can be viewed.