Flowers on Valentine's Day: Lower expenses in Lower Austria!

Flowers on Valentine's Day: Lower expenses in Lower Austria!

St. Pölten-Spratzern, Österreich - On February 14, 2025, the lovers are in focus! Valentine's Day brings gifts and romantic gestures again, but the planned editions of the Lower Austrians seem to decrease. According to a survey by SME research Austria, which is based on the latest data from the Chamber of Commerce Lower Austria, the average expenditure per person is 40 euros this year. This means that the expenses compared to 2024, when 45 euros were planned, fell significantly. This development is also evident, since the willingness to buy among the population is therefore 60%, which represents a slight decline compared to 61% in the previous year. However, the most popular gift item remains the plant or flower, which is given away in 48% of cases, followed by sweets in 38%. As nön.at reported, intended 90% of respondents to buy their gifts in the stationary trade, which can be used to increase 5% represents compared to the previous year.

consumer mood influences the market

Franz Kirnbauer, the chairman of the Handel division of the Lower Austria Chamber of Commerce, explains that the current tense consumer mood is reflected in the planned expenses. "The total editions for Valentine's Day 2025 are approaching the previous year's level again and remain stable at less than 40 million euros," says Kirnbauer. While Lower Austria has the lowest expenditure in the federal comparison, the Burgenland already shows the penultimate position with 64 euros. Vienna stands out with a proud 81 euros as the federal state with the highest expenses. Despite the falling expenses, the trend towards flower as a favorite gift remains unbroken, which is a good news for florists, as reported orf.at . The preferences of the gift voters show that Valentin is still the guest of honor in the shops!