Bipa celebrates 45 years: expansion to Romania and record sales in sight!

Bipa celebrates 45 years: expansion to Romania and record sales in sight!

The drugstore bipa is on an impressive growth course, this is shown by the current balance of the company. As early as 2024, it was achieved in Austria to achieve sales of 964 million euros, which corresponds to an increase in sales of 25% since 2021. In Croatia, where Bipa has been active since 2007 and now operates 141 branches, an increase in sales from 72% to 180 million euros was recorded. The expansion strategies have an effect, especially against the background of the 45th anniversary of the first BIPA branch, which was opened in Vienna on February 14, 1980. Bipa also announced the market entry in Romania, with the opening of the first branches in 2026 and a desired three -digit branch in the medium term. Investments in the three -digit million range are planned to support this expansion.

In Austria, BIPA currently operates 555 branches, with the focus on modernizing these locations. Important investments have been made in recent years, such as the general renovation of the original branch in Vienna in 2024. These measures are part of a comprehensive strategy that also includes an increasing range of range. BIPA offers more than 15,000 items, including 1,500 own brands. In order to keep up with the competition, BIPA relies on price cuts. Average discounts of 10% to 27% were granted on some items. This pricing policy is particularly crucial at a time when customers are increasingly paying attention to discounts and special offers.

brand new shopping strategies and customer behavior

In order to optimize your own sales strategies, BIPA commissioned a comprehensive study on shopping behavior in late summer 2024. Around 1,000 people over the age of 18 were interviewed. The results show that 90% of the respondents regularly attend drugstores, although the frequency of purchasing has decreased. The majority of customers indicate to go into the drugstore for specific products such as toilet paper or detergent. The trend of "one-stop shopping" has decreased, but 20% of the respondents "want to browse" and 27% act spontaneously.

It is particularly interesting that 67% of customers have a good feeling when saving and paying 50% to offers. The price awareness is high, with products such as detergents and toilet paper, especially in focus. Men are less price -sensitive to skin care, while women pay more attention to prices in cosmetics. Bipa reacts to these needs by marking sustainable products with a green label and offering customers a quick delivery in partnership with foodora. The average delivery time via this service is only 20 minutes.

market environment and competitive factors

The competition shows that other drugstores such as DM are also strongly positioned. DM recorded an increase in sales of 9.5 percent and was able to increase its market share in Germany to 26.8 percent. The company is massively investing in the renewal of its branches and in digital offers. These developments illustrate the increasing importance of omnichannel strategies in retail, which also strives for bipa and congers on its own expansion.

The market for drugstores are becoming more and more competitive, which underlines the need not only to increase sales, but also to find innovative solutions in order to remain in the customer focus. Bipa's approach to invest in modern branch concepts and expand e-commerce activities could be a key to long-term success.