Billa revolutionizes discount system: only valid for Jö members!

Billa revolutionizes discount system: only valid for Jö members!

Billa, Österreich - Billa and Billa Plus introduced significant changes to the use of discountpickerl on July 3, 2025, which apply exclusively to members of the JÖ program. As reported [5min.at] (https://www.5min.at/5202507101859/grosse-aendung-be-billa-was-das-fuer-jetz-jetz-konkret-icret-bed-bereuten, the discount pickerl can now also be easily redeemed via the Jö-app or the Jö card. This marks a significant changeover, as discountpickerl could previously be used by all customers to benefit from cheaper prices.

From now on, customers who want to benefit from the discounts must be members of the JÖ program. JÖ members have the option of receiving up to nine discountpickerl a week, with three of these discount pickers available exclusively for app users. It is important that a maximum of three discount pickers can be redeemed per day. In order to use the discounts, customers must show the Jö card or the app at the beginning of the payment process and indicate which products the discounts should apply.

Details about the changes

Another innovation is that discount deductions are no longer automatically carried out; Instead, customers have to choose which products should be discounted. This adaptation should offer customers more flexibility in purchasing. However, printed discountpickerl remain part of the leaflets, so that customers who do not use digital applications can continue to access discounts. According to [Puls24] (https://www.puls24.at/news/wirtschaft/aenderung-billa-battpickerl-nur- Mehr-joe-fan-mitlieder/421168), a solution is also introduced for customers who are not familiar with digital applications.

In order to receive valid discounts, the JÖ membership must be shown at the start of the payment process at the cash register. The intrinsic motivation behind these changes is probably to strengthen customer loyalty. As kpmg, Loyalty programs in retail are widespread and aim to offer customers added value, be it through loyalty points, discounts or exclusive advantages.

influence on customer loyalty

The changeover to Billa and Billa Plus is part of the trend to revolutionize retail through targeted customer loyalty programs. The discount pickerl changes should not only meet the expectations of customers, but also help to better understand their needs. Effective loyalty programs are not only positive; You can also be expensive for dealers.

In order to ensure the optimal design and use of such programs, it is necessary to analyze the target group precisely. Questions about the assessment of existing customer loyalty programs are important, among other things, to ensure that the offers actually meet the wishes and preferences of customers.

The innovations at Billa and Billa Plus are a significant step to improve shopping experience for loyal customers and to bind them to the brand in the long term.