Apple TV+: Annual losses of over $ 1 billion shock!
Apple TV+: Annual losses of over $ 1 billion shock!
In an alarming report, it becomes clear that Apple tv+ swims in the red: Every year the streaming service loses more than one billion dollars, which corresponds to the equivalent of around 920 million euros. Apple has invested over five billion dollars in content since the start in 2019, but expenses were reduced by $ 500 million last year, as reported by the magazine "The Information". Despite well -known in -house productions such as "Ted Lasso" and "The Morning Show", Apple loses the race for subscribers to giants such as Netflix and Disney+ Terreno.
Apple TV+ currently has around 45 million subscribers, but this should make up less than one percent of the streaming market in the USA, while Netflix 8.2 percent and Amazon Prime Video combine 3.5 percent of the spectators. This is done at a time when Apple's services work profitably. According to the information, Apple CEO Tim Cook's budget cuts were initiated in order to check the company's cost structure and strengthen Apple TV+ market position. The challenge remains: Not only is there a clear plan on how the service can increase the subscriber business, but also to reliable data on whether the streaming service affects the sale of Apple devices, reports Stadt-bremerhaven.de .
the poor numbers at a glance
The financial challenges throw a shadow about the ambitious plans of the tech giants. The reduction of expenses for content and holding on a small market share indicate a strategic change that Apple has to develop in its service strategy. At a time when the streaming business is booming, it can be seen that the rays of the success for Apple TV+ have so far hardly been shining. The future will show whether these drastic savings and strategic new directions will be sufficient to gain a foothold in the hard competition, while Apple TV+ still remains behind the expectations, as krone.at
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