Ketchup sensation: Gault & Millau is skilled in the best varieties in the supermarket!

Ketchup sensation: Gault & Millau is skilled in the best varieties in the supermarket!

The Gault & Millau gene platform has tasted 30 tomato sauces from domestic supermarkets in a comprehensive ketchup test to determine the best products. The expert: Inside jury around the vegetable farmers and chefs rated the rehearsals to taste, consistency, ingredients and the overall impression. The testers bought the ketchups anonymously in relevant supermarkets and via Gurkerl.at to ensure an objective assessment. Two products share first place: the "Felix Ketchup without adding sugar" and the "Spak Master Ketchup Mild". These two convinced the jury in terms of quality and price-performance conditions.

The "Felix Ketchup without adding sugar" comes with a price of 8.02 euros per kilogram and contains 165 g tomatoes per 100 g. The "Spak Master Ketchup Mild" is even cheaper at 6.02 euros per kg and a tomato share of 210 g per 100 g, but contains 22 g sugar per 100 g. Our overview shows which products in the ranking also stand out in the ranking:

market development in Austria

The turnover in the Ketchup market in Austria is estimated for around 80.13 million euros for 2025, with a forecast of 90.24 million euros by 2030. The average per capita consumption will probably be around 2.42 kg in 2025, which is a slight increase compared to previous years. The growth of the market is predicted with an annual growth of 2.35 % CAGR between 2025 and 2030.

An important trend is the increase in demand for healthier ketchup variants, which is also reflected in the increasing popularity of products without adding sugar or with reduced sugar. Consumers are increasingly emphasizing biological and natural ingredients, while the search for transparent ingredients and clean labeling gains in importance. In this context, small, manual ketchup manufacturers appear on the advance.

The worldwide ketchup market

Global, the Ketchup market is estimated at around 36.28 billion euros in 2025, with a forecast increase to 47.60 billion euros by 2030. The average per capita turnover will be around 4.62 euros worldwide, while per capita consumption is likely to be around 1.93 kg. China in particular stands out with a market volume of 6 billion euros.

The global trend shows a growing demand for healthier, natural ketchup options. The development is also influenced by macroeconomic factors such as consumer behavior, population growth and government policies. Despite the challenges caused by global events such as Covid-19 pandemic and Russia-Ukraine conflict, the ketchup market remains dynamic and adaptable.

The future development of the market could also be shaped by innovative products and seasonal trends, which not only understood Ketchup as a companion to fast food and grill dishes, but also establish itself as a variety of seasoning in modern kitchen.