Dubai chocolate is back: new ice cream inspires the masses!

Dubai chocolate is back: new ice cream inspires the masses!

The Dubai chocolate has conquered the hearts and wallets of consumers in the storm as a luxury product. Hofer now relies on this trend by bringing a Dubai Chocolate style ice cream to its frozen shelves. Just in time for the beginning of the ice age, the new product saw the light of the world on March 7, 2025 - another attempt to rekindle the hype to re -re -infect the expensive chocolate. Streetsmart was announced the colorful ice cream as an exciting candy that should satisfy the need for special delicacies. Above all, the popularity of the original Dubai chocolate, which is sold for around 10 euros and more, reflects the fascination that the luxury products are doing these days, such as Capital reported.

The demand for Dubai chocolate, also enveloped in the form of pistachios, literally exploded last year, which led to bottlenecks in wholesale. Expert Pascal Walch reports of an increase in pistachio cream imports by 57 percent within a year, which puts the market under enormous pressure. "As soon as Dubai is on, people buy it," Walch told various media. The discounters Lidl and Aldi also try to benefit from this trend, but also have their own challenges. Aldi Süd, for example, had to take the Dubai chocolate out of the range after the argument about the origin came up-it actually came from Turkey.

background and market strategies

marketing strategies behind the hype are just as crucial as the available goods. The artificial shortage ensures that consumers willingly stand in line for products that are in great demand. This leads to a feeling of exclusivity and continues to attract interest, explains marketing professor Alexander Bleier. In addition, social media such as Tikok stimulate the spread of trends such as the new Angel Hair Chocolate, which is currently not yet available in Austria, but is to be offered for an astonishing price of around 31 euros per board.

Future demand for Dubai chocolate could, however, decrease in the coming months, experts believe. Even the high prices will probably fall as soon as the production capacities cover the increased need. The luxury image and the associated feeling of belonging to an exclusive community could ultimately determine the long -term effects of the hype, while consumers are still looking for the next major chocolate trend.