Female power in the real estate industry: advancement despite the glass ceiling!

Female power in the real estate industry: advancement despite the glass ceiling!

On the occasion of International Women's Day, the real estate industry is once again being made aware of its deficit in the visibility of women in leadership positions. Although women are strongly represented in this sector, the figures from the women's network Salon Real make it clear that there is still a need to catch up in leadership roles. Around 240 female managers from a wide range of specialist areas - from real estate brokerage to construction - are involved in this network ots.at reported. These women manage significant financial resources and space, but are often underrepresented in management positions and on podiums.

Challenge: Inequality in career advancement

A central problem remains the so-called “broken rung phenomenon”, according to which women are promoted to higher positions less often than men at the very first stage of their careers. This means that they fall behind early in their careers. In order to counteract this situation, the network called for clear government guidelines. In recent years, Salon Real's mentoring program has proven successful, providing targeted support to women in their careers and providing them with valuable knowledge for advancement. This is particularly important because young women often have worse opportunities than male competitors when applying for jobs, due to societal guidelines and unequal childcare distribution, as the event highlighted.

In addition, it is emphasized that emotional intelligence is a key qualification for successful management, an aspect that is still too often neglected. According to Salon Real, the economy must focus more on diversity and equality in order to remain competitive in the long term. In the 15 years of its existence, the association has made significant progress, but the road to equality remains rocky. Issues such as equal payment and the glass ceiling are still challenges that need to be addressed salonreal.at was determined.