Kauf mood in Linz: Christmas business starts with ups and downs!

Kauf mood in Linz: Christmas business starts with ups and downs!

Current surveys show that the Austrians want to spend significantly less for Christmas presents this year. According to an elevation of IMAS, people plan an average of 320 euros, which means a decline of around 100 euros compared to last year. Nevertheless, the Linz trade radiates optimism that the buying mood rises, such as meindezirk.at . Matthias Wied-Baumgartner, chairman of the city ring, found that the customer frequency on Linzer Landstrasse has increased remarkably, especially since the opening of the Christmas markets. He described the mood as a "Advent mood" that attracts visitors.

buying behavior and sales fuels

In the Linz department stores, there seems to be an increasing frequency. Passage manager Julia Kretz has promising figures: "Since mid-November, the frequency on the country road has been showing a strong increase." Compared to the previous year, the Linzerie even recorded an increase in visitor numbers by 25 percent in November. On the other hand, Daniel Wenger von Games, Toys & More that business on Wiener Strasse is weaker reports with a possible loss of 20 to 30 percent.

pharmacy adhoc.de . Two out of three respondents state that the customer frequency in the pharmacies has dropped compared to the previous year. In addition, 52 percent of pharmacists expect a decline in sales in the OTC area. The restrictions from Corona pandemic such as contact restrictions and a higher emigration to order online endanger the Christmas business. A significant part of the pharmacies have already adapted their orders and expects lower sales in many traditional Christmas products, such as cosmetics.

Overall, there is an image of uncertainty, both among the dealers and in the pharmacies. The perspectives for a successful Christmas business are clouded by the pandeme -related challenges, while at the same time the buying mood in Linz is perceived as increasing.