Vienna rolls out health campaign preferably in Vienna”!

Vienna rolls out health campaign preferably in Vienna”!

Wien, Österreich - On April 1, 2025, the Vienna Health Association started the information campaign "Best in Vienna". This initiative, which was launched on February 20, 2025, aims to underline the central role of the health network in the health care of the city. Health City Councilor Peter Hacker emphasizes the continuous investments in medical care, which is always offered at the highest level in Vienna. The campaign is not only an answer to the needs of the population, but also a continuation of the recruiting campaign "part of something big" from the previous year.

The campaign measures include conspicuous subjects, which are presented in two trams in the districts of Hernals and Favorites. Among them are messages such as "becoming mom" and "back to life", which illustrate the variety of medical offers in Vienna. The central message is that the Viennese population is always well cared for.

campaign informs about the health offer

The information campaign answers basic questions about medical care: Where is medical help? Which supply offers are available and why are patients in good hands? In order to spread this information, the Vienna Health Association relies on both digital and classic communication channels. The topics are diverse, from obstetrics to care from people with dementia.

The campaign aims to provide comprehensive information about the Viennese population about medical help and care offers. For example, an advertising subject could "be forgetful. Preferably in Vienna." carry that refers to the website of the WigEV care houses.

growth in the health sector

Another success that is highlighted as part of this campaign is the increase in new depths in the Vienna Health Association, which last year increases by 6.2 percent last year. A total of 3,368 new employees were hired. This is a sign of the high attractiveness of the Viennese health sector, which last year recorded over 12,000 applications in the clinical sector.

In order to be able to secure the quality of care in the future, a billion -dollar modernization program was launched. This program includes the modernization of public hospitals, the expansion of the resident supply and the creation of additional training positions for health professions. By 2030, investments of a total of 3.3 billion euros from the Vienna city budget are planned to further expand the clinics and create competence centers.

In addition to medical care, the focus is on training: by 2030, 16,000 new nurses are to be trained in order to meet future needs. Mayor Michael Ludwig has emphasized that health and care have a top priority and that the best possible care should be accessible to all citizens.

Sustainable health strategies and quality of life

Vienna pursues a holistic health policy that also includes prevention measures to improve the quality of life of the population. An extensive strategy provides for the expansion of bike paths and the creation of healthy living environment. The “House of Health” on Schlesingerplatz will bundle all occupational medical services in the future, while the women's health center FEM Med Med offers individual advice and further training for women.