Top brands separate from Kim Soo Hyun to relationship scandal
Top brands separate from Kim Soo Hyun to relationship scandal
criticism and allegations in the focus
Kim Soo Hyun, one of the most famous players in the South Korean entertainment industry, rejected the allegations made by a political YouTube channel at the beginning of this month. The channel had claimed that Kim Soo Hyun started the relationship with Kim Sae-Ron when it was still a minor. These accusations led to a wave of criticism and illustrated the enormous pressure that successful stars in South Korea's billion -dollar entertainment industry are exposed to.
statement by gold medalist
his talent agency, gold medalist, confirmed that the two actors were actually in a relationship, but it only took place when both were of legal age. This reported the Chosun Ilbo , one of the leading newspapers in South Korea. CNN has contacted gold medalist several times to receive a statement, but has not received an answer so far.
The legacy of Kim Sae-Ron
Kim Sae-Ron, which was also represented by gold medalist, had disappeared from the public in 2022 due to immoral behavior. She was found dead in her apartment in February - almost two years after her conviction for drunkenness at the wheel. According to a police authority, there were no signs of a crime; The circumstances of her death are currently being examined.
collateral damage for Kim Soo Hyun
The current scandal has quick episodes for Kim Soo Hyun, which was seen in several extremely successful films and series, including the award -winning series "It’s Okay to Not Be Okay" and "My Love From The Star". According to a statement by Prada, the collaboration with Kim Soo Hyun ended. "It was decided by mutual agreement to end the cooperation between Prada and Kim Soo Hyun," said the luxury brand in a message to CNN.
reactions from the industry
The globally popular Korean cosmetics brand Dinto also announced that she terminated the contract with Kim Soo Hyun because of the current controversy. The company no longer felt able to maintain the existing contract after it had checked the opinion of its agency. Other South Korean brands have also left their distance and removed pictures from Kim Soo Hyun from their advertising materials. According to the before over 10 brands.
a sad legacy and social reflections
The death of Kim Sae-Ron triggered national grief and rekindled the discussion about the pressure that Korean stars are exposed. The events are reminiscent of other tragic incidents that have shaped public opinion about K-pop idols and actors in the past. Brutal public surveillance and the relentless expectations of the behavior and appearance of these celebrities are often discussed, which can lead to serious consequences for their mental health.
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