Top brands separate from Kim Soo Hyun to relationship scandal

Seoul, South Korea - several international brands, including the luxury label Prada, ended their collaboration with the South Korean superstar and actor Kim Soo Hyun. The trigger was a controversy about the relationship of the actor to the late actress Kim Sae-Ron, which caused discussions on social media this month.

criticism and allegations in the focus

Kim Soo Hyun, one of the most famous players in the South Korean entertainment industry, rejected the allegations made by a political YouTube channel at the beginning of this month. The channel had claimed that Kim Soo Hyun started the relationship with Kim Sae-Ron when it was still a minor. These accusations led to a wave of criticism and illustrated the enormous pressure that successful stars in South Korea's billion -dollar entertainment industry are exposed to.

statement by gold medalist

his talent agency, gold medalist, confirmed that the two actors were actually in a relationship, but it only took place when both were of legal age. This reported the Chosun Ilbo , one of the leading newspapers in South Korea. CNN has contacted gold medalist several times to receive a statement, but has not received an answer so far.

The legacy of Kim Sae-Ron

Kim Sae-Ron, which was also represented by gold medalist, had disappeared from the public in 2022 due to immoral behavior. She was found dead in her apartment in February - almost two years after her conviction for drunkenness at the wheel. According to a police authority, there were no signs of a crime; The circumstances of her death are currently being examined.

collateral damage for Kim Soo Hyun

The current scandal has quick episodes for Kim Soo Hyun, which was seen in several extremely successful films and series, including the award -winning series "It’s Okay to Not Be Okay" and "My Love From The Star". According to a statement by Prada, the collaboration with Kim Soo Hyun ended. "It was decided by mutual agreement to end the cooperation between Prada and Kim Soo Hyun," said the luxury brand in a message to CNN.

reactions from the industry

The globally popular Korean cosmetics brand Dinto also announced that she terminated the contract with Kim Soo Hyun because of the current controversy. The company no longer felt able to maintain the existing contract after it had checked the opinion of its agency. Other South Korean brands have also left their distance and removed pictures from Kim Soo Hyun from their advertising materials. According to the