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Together against loneliness: NDR starts a big charity campaign!
NDR charity campaign “Hand in Hand for Northern Germany” on December 13, 2024 combats loneliness in Mecklenburg-Western Pomerania.
Together against loneliness: NDR starts a big charity campaign!
The big fundraising day of the NDR charity campaign “Hand in Hand for Northern Germany” took place on December 13, 2024. This two-day campaign, which began on December 2nd, is dedicated this year to the serious issue of loneliness in society. With the motto “Lonely becomes together,” NDR, together with around 80 community foundations in Northern Germany, is trying to draw attention to the far-reaching consequences of loneliness and to actively combat this challenge. Bettina Tietjen moderated the special program, which presented projects from community foundations that bring people together, including an intergenerational theater project in Mecklenburg-Western Pomerania and a cooking course for grieving men in Lower Saxony.
Loneliness affects all age groups
The situation in Germany is particularly alarming: The Federal Ministry of Family Affairs' loneliness barometer shows that one in three Germans between the ages of 18 and 53 feel lonely at least some of the time. This loneliness not only has personal consequences, but also influences social engagement. According to studies by the Federal Institute for Population Research and the German Depression Aid Foundation, people who are often alone participate less in democratic processes and tend to agree with authoritarian attitudes. Due to this critical situation, NDR would like to use the charity campaign to help promote more community and cohesion buergerstiftungen.org reported.
Live updates in the call center, where NDR presenters and celebrities accept donations, increase the willingness to help. Particularly well-known guests, such as star violinist David Garrett, formulate urgent appeals to point out the essential importance of participation and social cohesion. The community foundations' projects create places where people can meet and counteract feelings of loneliness. The big fundraising day drew attention to this heartwarming initiative that promotes greater community cohesion, according to the report on the NDR website.