Bregenz in a state of emergency: sports reporting and digital trends!

Bregenz in a state of emergency: sports reporting and digital trends!

On April 6, 2025, everything is at stake for the Hard football club. The club plans to stay in the river and wants to prepare for the coming season through adjustments and modernizations. The strategic changes should enable hard to remain competitive and to meet the expectations of fans. This was reported Vol.at .

HARD relies on a diverse range of media content to inform the viewers and increase interest. For this purpose, extensive media solutions are integrated, including LiveTicker, Datacenter and graphics from the "Austria Press Agency" (APA) and the "German Press Agency" (dpa). The current sports events should be impressively mapped for fans.

multimedia offers and third-party providers

To strengthen the reporting, Hard uses a variety of external providers. The website offers videos of platforms such as APA and dpa as well as "Glomex". In addition, widgets from third -party providers such as Elfsight and Iframely are used. These include slider with editorial content and article recommendations that are intended to improve the user experience. The use of such technologies shows how important modern and appealing sports reporting has become.

In addition, social media posts from platforms such as Facebook and Instagram are integrated. This enables direct interaction with the fans and promotes community education around the club. Infographics of "Infogram" and surveys on the "Pinpoll" tool are also part of the concept to integrate the fans even more intensely.

change in sports reporting

The Trend towards digitization and diversity in sports reporting is not only relevant for hard, but is also part of a larger phenomenon. According to the B4P trend study "Sports reporting in change" from the Society for Integrated Communication Research (GIK), the preferences of sports fans have changed. Over 90% of Germans are interested in sports, with 84% actively doing sports. Women are slightly more often active with 85% than men (83%) gik.media .

it becomes clear that the expectations of sports reporting are different. While older people value live reporting, younger entertainment and personalization prefer. This represents a challenge for clubs such as Hard, who have to adapt their infrastructure and content to such needs in order to keep up with the developments in the media landscape and to achieve their fan base as best as possible. The content and technologies described are a step in the right direction in order to continue to inspire the fans in the future Headtopics .