Valentine's Day 2025: Expensive gifts are booming despite fasting!

Valentine's Day 2025: Expensive gifts are booming despite fasting!

Österreich - Valentine's Day is just around the corner and promises to become a billion dollar business again. According to the trade association, February 14, which falls on Ash Wednesday this year, is a decisive sales driver for domestic trade. Two thirds of the Austrians: plan inside, buy gifts, which could lead to a total of around 150 million euros. On average, people spend about 70 euros for their loved ones, which represents a certain decline compared to previous years, where expenses of 71 euros and even 84 euros were recorded, such as the SWR

price increase and consumer mood

The persistent price increases could lead to consumers: more reserved inside when buying, while others may invest in more expensive gifts. In contrast, restaurants expect the combination of Valentine's Day and Ash Wednesday to have a negative impact on gastronomy. High prices and the return to normal VAT of 19 percent could influence the number of guests, which presents dealers and restaurant owners with challenges this year. Despite these imponderables, Valentine's Day is undoubtedly an important event that strongly shapes emotions and consumption behavior.