Valentine's Day 2025: Romantic surprises for last-minute gifts!

Valentine's Day 2025: Romantic surprises for last-minute gifts!

Österreich - On Friday, February 14, 2025, Valentine's Day is just around the corner, and Austria is looking forward to it. As already reported, the loving flowers, chocolate and romantic experiences are very popular. This year there could be an interesting turn, because the classic red rose loses the many alternatives that couples can choose. The florists have to adapt because sales on Valentine's Day, which is over CHF 40 million and constitutes about 5 percent of the annual turnover of the cutting flower industry in Switzerland, no longer depends on the classic bouquets of flowers. Additional gifts such as Prosecco, wellness products and even vouchers gain popularity. The Foodora delivery service registered an increase of over 3000 percent in the flower orders and a 160 percent increase in demand for Prosecco. What is special on Valentine's Day is that wellness products such as bombs or perfumes are increasingly being given away, which has noticeably changed the air for the florists.

renaissance of the experience

The consumer behavior of consumers in 2025 is quite flexible. Couples tend to give time together instead of material. Whether romantic dinner or relaxing vacation - many consciously choose experiences this year, instead of just choosing classic gifts such as chocolates or perfumes. A current survey shows that 28 percent of Germans plan to buy something for their loved ones, which is a significant increase compared to 2020. Valentine's Day is still not described as a record, but it remains an important reason for trade. In particular, gastronomy and hotel industry can hope for an increase in reservations on Friday, such as catering offers and romantic vacation plans, which came up with advertising logans such as "Kulinarik instead of kitsch".