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Red Bull Salzburg reacts: Rouven Schröder becomes the new sports director!
Red Bull Salzburg appoints Rouven Schröder as sports director amid a sporting crisis. New course for the club!
Red Bull Salzburg reacts: Rouven Schröder becomes the new sports director!
Amid an unprecedented sporting crisis, Red Bull Salzburg has taken a decisive step to get the club back on track. On December 1, 2024, the club announced the surprising appointment of Rouven Schröder as Sports Director. The 49-year-old German comes directly from RB Leipzig and will act as the new strong man in the club's structural realignment. Salzburg's managing director Stephan Reiter explained that Schröder will play a crucial role in the further development of the club and should tackle the sporting challenges with fresh enthusiasm and new ideas.
Schröder replaces Seonbuchner
Those responsible in Salzburg currently see themselves in the biggest sporting crisis since the drinks company took over. With a disappointing 1-1 draw against Hartberg, the situation has become even worse, as the Bulls are clearly lagging behind expectations in the areas of transfers, player development and scouting. In order to overcome these challenges, Rouven Schröder will initially support sports director Bernhard Seonbuchner, who is moving back to the club academy. This newly created position is part of a comprehensive strategic realignment that has proven necessary after months of sporting setbacks.
The signing of Rouven Schröder is a clear signal to the fans and the competition: Red Bull Salzburg wants to return to the top of Austrian football. Schröder not only brings extensive experience from Leipzig, but also a deep understanding of the challenges in football. This is seen as a great opportunity for the club's future to adapt to increased demands in a rapidly changing football landscape salzburg24.at reported.
This step is of great importance for the club, as the structural changes are aimed not only at a personnel restructuring, but also at a positive turnaround in the team's sporting performance. The entire club management has high hopes for Schröder's qualities, and it remains to be seen what changes he can bring about over the course of the season oe24.at has described the latest development in detail.