Cashier reveals: This is how you recognize rich and poor customers!

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Ulrike Schwerdhöfer talks about over 40 years at the checkout and the changes in the shopping behavior of customers at Rewe.

Ulrike Schwerdhöfer erzählt von über 40 Jahren an der Kasse und den Veränderungen im Einkaufsverhalten der Kundschaft im Rewe.
Ulrike Schwerdhöfer talks about over 40 years at the checkout and the changes in the shopping behavior of customers at Rewe.

Cashier reveals: This is how you recognize rich and poor customers!

Ulrike Schwerdhöfer, a cashier with over forty years of experience at Rewe in Neu-Isenburg, has interesting insights into the shopping behavior of a wide range of customers. In an interview with the “Frankfurter Allgemeine” she explains that the behavior of buyers has changed significantly. Customers today are more stressed and want fast, friendly service rather than spending a long time at the checkout. Schwerdhöfer is not only passionate about her work, but also extremely perceptive: she recognizes whether customers are rich or poor simply by their shopping habits, as Today.at reports.

Purchasing behavior speaks volumes

As Schwerdhöfer reveals, there are striking differences between high-income and low-income customers. Wealthy people tend to buy expensive organic products and do not pay attention to the price. They often choose the best quality products. In contrast, lower-income customers always have a shopping list in hand, even if they only need a few items. They choose their products carefully and often take advantage of special offers to save money, says Schwerdhöfer.

Another trend that Schwerdhöfer has observed is the change in purchasing behavior across generations. In the past, women would have bought a combination of vegetables and meat, while the next generation was more conscious about choosing only vegetables. Today, however, younger shoppers tend to prefer ready-made meals and cook less themselves. This shows that shopping behavior is not only influenced by the financial situation, but also by social changes and new lifestyles.

Overall, Schwerdhöfer's example shows that the checkout is not just a place for paying, but also a microcosm that provides deeper insights into society and its changes.