Marcel Hirscher revolutionizes skiing with a new company in Tirol!

Marcel Hirscher revolutionizes skiing with a new company in Tirol!

Scheffau, Österreich - Marcel Hirscher, Austria's ski icon, has big plans with his brand Van Deer. After a disappointing skiing year due to injuries to Hirscher himself, his ski brand was able to shine through the success of Henrik Kristoffersen and Timon Haugan. The brand intends to open a new company in Scheffau, Tyrol this year. Managing Director Toni Giger emphasized: "We are currently producing in Stuhlefelden and have offices in Thalgau, Elsbethen and Fuschl. This is logistically a challenge, we contract everything in the new company." This central restructuring is intended to increase efficiency and bundle the forces under one roof to ensure state -of -the -art production. This is reported by the Tyrolean daily newspaper.

But that's not all: a new future for Austrian talent promotion is imminent! Van Deer plans to undermine athletes from the Austrian Ski Association (ÖSV) for the first time in order to gain a foothold in this regard too. "It is our goal to get in there. There are discussions in spring," said Giger about the union with her goal of not only growing as a brand, but also maintaining the quality of your products.

innovative spirit and success story

Marcel Hirscher himself has revolutionized the world of ski racing with his adamant professionalism and his perfectionism. In his 15-year career, he set up new standards and changed the demands on technology and fitness in skiing. His long -term collaboration with Red Bull has not only made Hirscher himself, but also Van Deer an innovative manufacturer. According to vander-redbull-sports.com , the brand in a new era of skiing will not only shine on the racetrack, but also in the backcountry and in Big Mountain with handmade premium skiers that were developed in Austria.