Top brands and test bikes: MCG dealer event inspires in Oberhof!

Top brands and test bikes: MCG dealer event inspires in Oberhof!

In the picturesque Oberhof, a well-known winter sports community, the MCG retail event 2024 took place between 3rd and 8th October, to which Merida & Centurion Germany GmbH had invited to over 200 specialist dealers from all over Germany. This event offered an excellent opportunity for the participants to get to know and test the extensive product portfolio of MCG.

More than 120 test bikes were available on the event. There were also many exhibition bikes from the latest model series. This huge selection enabled the specialist dealers to check under realistic conditions how the bikes prove themselves in practice. A special highlight of the event was the tour of the MCG plant and warehouse in the nearby city of Hildburghausen, which was personally managed by Centurion founder Wolfgang Renner and plant manager Holger Papstein. Such deep insights into the production processes are invaluable for the dealers to understand the quality and innovative strength of the brand.

test options and exhibitors

In addition to an extensive test option in the nearby bike park and the idyllic landscape around the Berghotel Oberhof, the dealers were also given the opportunity to get to know the latest products and services from MCG sales partners. Brands such as DT Swiss, FSA, SIDI, Selle San Marco, Limar, Jagwire, Burley and Procraft were also on site to present their latest offers. In addition, partner companies such as Bosch and Smartfit, which play an important role in the bicycle industry, were represented.

"The positive response from the dealers overwhelms us. Despite the not always optimal weather conditions, many have used the opportunity to test our bikes extensively. This underlines the appreciation that our products enjoy in the market," said Raffael Oppold, the sales manager of McG. Such feedback is of central importance for a company like MCG in order to continue to balance the course of product development between quality and innovation.

The event has shown how important personal contact between manufacturers and specialist dealers is to strengthen trust and partnerships. The opportunity to speak to everyone involved directly on site provides valuable information that goes beyond the mere product presentation. Many retailers appreciate the transparency that such events offer and take the chance to pass feedback directly to the manufacturers.

MCG not only uses these events to present products, but also to build long -term relationships with their partners. In view of the progressive changes and challenges in the bicycle industry, it is of crucial importance for companies to recognize the needs of their specialist dealers and to react quickly. The dealer event in Oberhof contributed to this strategic goal and further strengthened the network of MCG.