Vienna is preparing for the ESC 2026: a mega event in sight!
Vienna is preparing for the ESC 2026: a mega event in sight!
Wien, Österreich - Wien plans to align the Eurovision Song Contest (ESC) in 2026 and is optimistic about the possibility of hosting this major event again. Tourism director Norbert Kettner explains that all decisions about the location and the framework conditions are at ORF. He emphasizes that the city is well equipped with regard to the infrastructure and the organization in order to meet the requirements of the event. Vienna already has experience in implementing large events, such as the ESC 2015 and the 2018 beach volleyball World Cup, which contributes to the high reliability of the city. This experiences are underpinned by the insights of [the standard] (https://www.derstandard.at/story/3000000270288/hoehe-kosten-grossens-grossens-wien-ist-t-ten-ESC-ESC that the event not only brings with it, but also generates significant income for the local economy.
With 190 international flight destinations, Vienna offers an excellent connection that facilitates the influx of guests, media and delegates alike. Kettner also emphasizes the quality of life and diversity in Vienna as a cosmopolitan metropolis, which makes the city particularly attractive as an event location. He also mentions that there are a total of 82,000 beds in the city in 41,000 hotel rooms, which simplifies the accommodation of the expected visitors. The ESC 2015 has already strengthened the image of Vienna as the world capital of classical music and also made visible in the contemporary area.economic importance and preparations
Vienna is not only known for its cultural events, but also as a significant economic factor. Minister of Culture and Vice Chancellor Andreas Babler is happy about the return of the song contest to Austria after a period of twelve years and is optimistic about the upcoming preparations. ORF general director Roland Weißmann has already announced that all work for organization will begin immediately, which promises to be implemented quickly.
The Vienna tourism industry has experienced a positive development in recent years. 2024 was the most successful year since the start of recording, with arrival and overnight figures that exceeded the 2019 records. The city's infrastructural concept, which is designed for polyvalent events, will allow additional income to be expected for the local economy, which gives the ESC an important advertising value.
Expansion of the event infrastructure
In order to meet the increasing requirements, also work on new venues in Vienna. The Vienna Holding-Arena in Neu Marx should set international standards in architectural and technical terms. This multifunctional arena is designed for large events, concerts, sporting events and trade fairs to relieve the existing locations. With an investment volume of 100 million euros, the new theater in the Prater, which will open in 2027, is to offer additional space for large musicals.
Vienna has established itself as an event city in Europe and worldwide. According to the Vienna Chamber of Commerce, there were 183 congresses and company meetings with 174,000 participants last year, and for 2025 over 50 congresses with more than 1000 participants are expected. The city is thus positioning itself as a magnet for international events and cultural highlights.
The city's clear strategy to expand tourism and the event offer also shows itself in the initiatives for better marketing Vienna and the demand for more flexible handling for permits for events. An event board should act as an event city as an event city as a central point of contact for advertising and marketing in order to further increase competitiveness.
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| Ort | Wien, Österreich |
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