Viennese tourism is booming: Advent and Christmas markets attract millions!

Viennese tourism is booming: Advent and Christmas markets attract millions!

The Christmas season in Vienna, which is the second strongest tourism period of the year after the summer, also promises 2024 flourishing business. In the past few months, exceptionally high booking figures have been recorded, as Vienna reported. Overnight stays on the Advent weekends and at the turn of the year are particularly popular, so that many hotels are already fully booked. Compared to the previous year, the number of overnight stays - including around 3.2 million in November and December - could be exceeded this year.

success thanks to numerous attractions

sales development shows a pleasant trend: the income increases faster than the number of overnight stays, which is due to the high acceptance of the prices and the quality of the offer. The numerous Christmas markets, tourists from Germany, Italy, Switzerland and increasingly also from the USA, are essential factors for the success of tourism. According to Vienna Tourismus, around 60 percent of American guests book upscale hotels. These statistical surveys are based on accommodation statistics carried out by the municipality of Vienna.

In addition, the monthly overnight statistics records arrivals and overnight stays according to the country of origin of the guests. It turns out that Vienna is also an extremely popular travel destination for international visitors. This is supported by careful inventory statistics that capture the number of beds available in the winter and summer season as well as the type of accommodation. According to the forecasts of Vienna Tourism, the persistently positive development remains in the Christmas season, which further increases the anticipation for the festive season.