Schoeller-Bleckmann: New brand appearance and change of strategy unveiled!

Schoeller-Bleckmann: New brand appearance and change of strategy unveiled!

The Schoeller-Bleckmann Oilfield Equipment AG, a leading Austrian industrial company with more than 1,600 employees, presented a comprehensive realignment of your corporate strategy and a revision of your brand appearance on Thursday. CEO Klaus Mader said that the group, which specializes in high-precision components and high-tech equipment for oil, gas and energy granches, plans to redefine its market position globally. The company offers a number of products, including high-alloy, amagnetic steels and complex steel parts that are essential for the exploration and production of oil and gas, as well as Ukraine and the associated criticism, the company continued to maintain its local operations. These decisions are controversial due to the current geopolitical tensions and have called on the public to question the effects and the ethical consequences of such business practices.

The cornerstones of the new brand orientation aim to assert themselves in a rapidly changing market. The positioning as a provider of innovative technologies is intended to help increase global competitiveness and to use new business opportunities in the changing energy industry, as can be seen from the information. Noen reported on the importance of these strategic measures in the context of future industrial developments.