Google brings revolving AI search to Austria-that's how it works!
Google brings revolving AI search to Austria-that's how it works!
Google announces a significant step in the evolution of his search technology. On Wednesday, March 26, 2025, the group started the "Overview with AI" function in Austria. This new function is aimed at registered users aged 18 and over and is also introduced in several other European countries. According to the Kleine Zeitung , this function was previously available in the USA and Great Britain as "AI Overviews".
The introduction of the "overview with AI" aims to make the search faster and more intuitive. In the case of complex inquiries, a AI-generated flow text is displayed above the conventional search results, while simple inquiries provide left and previews as usual. This represents a significant change in the use of Google to help users find answers to complicated questions more efficiently.
advantages of the new function
A central goal of the function is to increase user satisfaction. Google reports on increased use of the search engine and a positive feedback from users, especially in the USA. The overview with AI can offer advantages in the following types:
- time savings through structured information.
- relieved discovery of relevant and possibly unknown websites.
- direct answers to search queries without detours via links.
- A valuation system that allows users to influence the quality of the AI.
In addition, the function will offer comprehensive information with relevant links to further websites. This is particularly useful for specific or technical questions, where more traditional search methods may not be sufficient.
criticism and challenges
Although the new function looks promising, there are also critical voices. Some experts warn of the risk of incorrect answers, which can result from "hallucinating" generative AI models. It is also unclear how the selection criteria for information and links are determined. Companies also have no way of switching advertising in these AI generated overviews, which could be considered a disadvantage. Data protection aspects also cause concerns because users must be registered in order to use the function and a deactivation is not provided.
The integration of AI into the search engine is also in the context of current competitive conditions. Companies such as chatt and perplexity put Google under pressure to develop innovative solutions. As in the NAU reports to further revolutionize its search technologies through AI-based approaches. With such developments, Google could be able to answer significantly more complex questions.
Overall, the "overview with KI" should represent a concise change in the way information is searched for and found online. Google strives to significantly improve access to information for users through the implementation of progressive technologies, such as generative AI and semantic search algorithms.
The next few months will show how this function is accepted by the masses and whether the positive feedback will continue. The view of innovative search opportunities speaks for the future of Google's search technology.
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