Flowering treasures: 1,000 free flowers for Vienna on Lonely Bouquet Day!
Flowering treasures: 1,000 free flowers for Vienna on Lonely Bouquet Day!
Wien, Österreich - On the last weekend in June 2025, more precisely on June 28th and 29th, this year's Lonely Bouquet Day will take place in Vienna. This unique event is organized by the Viennese florists and aims to spread joy and promote interpersonal attention. This year, around 1,000 hand -bound bouquets of flowers are hidden in various public places in the city, which can be found and taken away by passers -by. The initiative is enjoying growing popularity, such as [Kosmo] (https://www.kosmo.at/bluehende-schatzuche-1-000- cost-blumenstraeusse-werden-in-verwient/).
Last year there were already around 600 bouquets that were distributed, and the positive echo motivates the organizers to increase the number. The Lonely Bouquet Day has established itself internationally over the years and has been celebrated for a total of 13 years. The original idea comes from the American Emily Avensen, who runs a flower picking garden in Belgium. It has initiated a worldwide movement, which is now also enthusiastically pursued in Austria.
distribution of the action
A total of 3,000 small bouquets of flowers are distributed throughout Austria. The entire bouquets are "exposed" in public locations, so that the finders can look for the colorful surprises on a Sunday walk. Johann Osendrauf, the Federal Guild Deputy of the Austrian Gardeners and Florists, expresses himself positively about the action and highlights the importance of the florists to draw attention to their craft and to spread joy. The campaign increasingly gains attention from social media, which also contributes to the spread of the concept, reports ORF.The state guild of the Viennese gardeners and florists comprises 936 active members, including landscape gardeners and florists who work together on actions such as this. The training of young florists is also very important: Viennese landscape gardeners offer a shortened dual vocational training for AHS grueships, which is completed with an apprenticeship examination and the “Da Professional” diploma. This shows how important the promotion of the craft is for the community.
The role of gardens in the community
In the context of such floristic activities, it is relevant to emphasize the importance of gardens in the community. As jettlanzt.de, gardens play a central role in the promotion of social interaction and well-being. They not only offer habitat for plants and animals, but also actively contribute to climate protection and biodiversity. City gardens and joint projects are green oases that contribute to improving the quality of life in urban areas.
Gardening also promotes the health of the citizens by reducing stress and offers retreat for relaxation. The commitment of florists and gardeners, as is visible on the Lonely Bouquet Day, reflects this and contributes to the creation of community and social cohesion. Innovative projects that use public areas for cultivation show how diverse the use of green areas can be.
In summary, the Lonely Bouquet Day is not only a floral celebration, but also a sign of the importance of gardens and joint projects in our modern living environment| Details | |
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| Ort | Wien, Österreich |
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