Booming Christmas shopping: Salzburg's dealers expect record sales!

Booming Christmas shopping: Salzburg's dealers expect record sales!

Christmas shopping shortly before the festival bring a surprising buying mood. On December 23, one of the most sales days of the year, the dealers in Salzburg hope for record results. Johann Höflmaier from the Salzburg Chamber of Commerce reports that the willingness to buy and the gift will are particularly pronounced this year. The sales are expected to exceed the mark of 140 million euros, which represents a positive turn after a weaker financial year, as orf reported. Even if many consumers actually wanted to do their Christmas worn earlier, they are drawn to the crowded shopping centers at short notice.

In the run -up to the holidays, there is also a remarkable trend in consumer behavior. The Black Friday attracts buyers and thus relocates the purchase decisions towards online trading. According to Jessica Moulton from McKinsey & Company, the sales figures in e-commerce have increased by 15% compared to last year. About 63% of consumers have announced that they increase their expenses on the Internet, which underlines the importance of online shopping. However, the traditionally high number of visitors to the physical business remain stable, such as Investment Week explained.

changed shopping behavior

The new shopping behavior shows that around 75% of shopping trips start online, with consumers often comparing four to five retailers before making a decision. This development represents a significant change in retail and creates both challenges and opportunities for retailers who have to focus on the high -sales days. While the cost of living continues to have an impact on the buying behavior, McKinsey's survey sees a growing trust of consumers, which increases the hope of revitalizing the Christmas season.