Winter tourism in the Alps: Germans save on ski iron!

Winter tourism in the Alps: Germans save on ski iron!

Vienna, Österreich - The uncertainty of German consumers has a massive impact on winter tourism in the Alps. While Austrians and Swiss are dependent on skiers from Germany, the Germans are increasingly hesitation this year to spend their money on vacation trips. According to experts, the Germans skeptically assess the current economic Situation. Dennis Utzerath from the Boston Consulting Group (BCG) describes that consumers have made fewer trips in recent years, often prefer a main vacation trip and save on shorter trips. This is contrasting to previous years in which the Germans were used to booking several vacation trips. Economist Jürgen Michels confirms this tendency and emphasizes that despite an increase in wages, the savings rate increases, which indicates an increased concern about the political and economic situation, as vienna.at reported.

record capacity, but savings behavior

Although the financial resources of private households in Germany have risen with a record of 7,716 billion euros at the end of 2023, consumers do not intend to invest this money in vacation trips. In the upward trend, there are especially cash and fixed money. German households have recorded significant growth in stocks and investment funds, but this positive development does not seem to motivate anyone to spend on skiing at short notice. The Tagesschau emphasizes that people prefer to choose safer and more conservative forms of savings, which has a negative impact on the tourism industry and leads to an unsafe atmosphere in the Alps. The hoteliers are concerned because on the one hand the bookings are weaker than in the previous year and on the other hand the costs for personnel, energy and food have increased significantly.

In addition, the travel habits have changed: Many Germans prefer to do without when traveling within Germany and instead to book more externally according to long -distance destinations. This development is particularly important for the winter sports resorts in the Alps, where the atmosphere under the companies presses. Consuming retention could lead to a significant decline in guests who have previously been an important source of income for the region.