Christmas business is booming: 7.5 billion euros in sales in sight!
Christmas business is booming: 7.5 billion euros in sales in sight!
This year's Christmas sale is better than ever, and the latest figures show a significant increase in customer frequency in the shops. According to the trade association, there were about a quarter more buyers compared to the previous year on the third Saturday of Advent. Vouchers, clothing and sporting goods are particularly in demand. This positive development could lead to the total turnover of 7.5 billion euros in December, which surpasses the record of 7.34 billion euros in the previous year, as the chairman Rainer Willi announced. Krone reported of a strong demand for watches, jewelry and toys for Christmas.
optimism in trade
The mood in the trade remains optimistic, especially if the fourth weekend in Advent should exceed expectations. The Styrian trading chairman Gerhard Wohlmut said positively and stated that an average of 50 euros per gift would be spent. According to a survey, about a third of the respondents spend less this year than in the previous year, while half of them are planning similar expenses. Despite this slight decline, vouchers are very popular because many customers often spend more than the voucher value.
In parallel to the Christmas preparations, retailers also expect the Black Friday and Cyber Monday events with a remarkable sales. The trade association Germany predicts sales of around 4.9 billion euros on these two days for 2021, which corresponds to an increase of 27 percent compared to the previous year. In Germany, Black Friday is known for 96 percent of online buyers, and the cyber Monday is also becoming increasingly important. This year, 46 percent of online shoppers are planning to use Black Friday bargains, such as reported. The anticipation of these bargain days shows how much the shopping traditions are increasingly moving to the online platforms.| Details | |
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| Ort | Krone, Österreich |
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