Revolution in construction: Paula, the AI assistant, starts tomorrow!

Revolution in construction: Paula, the AI assistant, starts tomorrow!

On June 10, 2025, Propster, an innovative platform for the construction and real estate industry, announces the introduction of its new AI agent Paula. From June 11, 2025, this should be available in the Early Access for companies in the roof room. Paula's goal is to relieve project managers and sales teams from repetitive tasks by automating everyday challenges in project management.

Propster was founded by Milan Zahradnik in 2017 and has successfully managed over 1,000 living and commercial projects since then. The platform offers a central interface that combines developers, project developers, general contractors and their customers. The existing functions include sampling, individual adjustments and defect management. The Propster Marketplace supports companies in structuring their products and significantly reducing the coordination effort.

The functions of Paula

Paula takes a variety of tasks to facilitate the project day. The essential functions of Paula include:

• Generation of product recommendations based on the Propster Marketplace.
• Takeover and preparation of project data from Excel tables and services.
• Answering buyer inquiries for purchase, sampling and project progress.
• Automated appointment agreements with project managers.
• Creation of evaluations about frequent defects and errors.
• Data extraction and quantity determination of basic tears.
• Multimodal communication (in writing and by phone).

By using Paula, project teams in the construction and real estate industry are intended to significantly increase their efficiency. The AI system is constantly learning and processes both structured and unstructured information.

artificial intelligence in construction

The use of artificial intelligence (AI) in the construction system has great potential. It is estimated that the economic added value of AI and machine learning in the industry in Germany in the next ten years could be several billion euros. AI can achieve significant efficiency gains, especially in planning and in recurring work processes on construction sites. Digital planning methods such as Building Information Modeling (BIM) help create comprehensive data pools for machine learning and optimize the planning process.

Another goal of AI integration in construction is to reduce personnel deployment on construction sites, while human know-how continues to play a central role. In this way, qualified specialists can take over quality control and focus on more demanding tasks, while automated processes replace physically exhausting work.

The more attractive working conditions created by the use of technologies such as Paula could help to reduce the emigration of specialist staff who is 5-6% in the construction industry. The combination of human intelligence and AI becomes a key resource to increase the attractiveness of careers in construction.

For building professionals, the early access to Paula offers a valuable way to test the possible uses of this innovative technology in your project day and actively contribute to the further development of Paula. The feedback from the participants is used by Propster to continuously improve the solutions.

Further information on the innovative solution of Propster can be found in the [press release] (https://www.ots.at/presseaus-sung/ots_20250610_ots0056/Propster-Alcht-am-1-juni-ki-assistant-drain-and-driven teams-in-and-mobilienbranche) as well as in the Bau Insightts on the role of AI in construction.