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ORF reaches historical records: 33.4% market share in May!
The ORF broadcasting group achieved a record market share of 33.4% in May 2025 and showed increasing viewership on TV.
ORF reaches historical records: 33.4% market share in May!
On June 2, 2025, the reports ots.at that the ORF channel group achieved an impressive market share of 33.4 percent in May 2025, with a daily reach of 3.485 million viewers, which corresponds to 46.2 percent of the total TV population. This figure represents a new monthly record since 2016 and follows several significant records in previous months.
Significant increases in prime time demonstrate the success of ORF programs: ORF 1 increased its market share from 12.2 to 14.9 percent, while ORF 2 rose from 17.7 to 19.3 percent. This development is clearly reflected in the viewership numbers for May 2025.
Most popular shows of the month
In May, the top programs included the news program “Zeit im Bild”, which received 1.647 million viewers on May 8th, followed by the Eurovision Song Contest (ESC) with 1.157 million viewers on May 17th. Viewership numbers for the most popular shows are as follows:
| Place | Broadcast | transmitter | Viewers | Market share |
|---|---|---|---|---|
| 1. | “Time in the picture” | ORF 2 | 1.647 million | 67% |
| 2. | “ESC: Songs 8 – 13” | ORF 1 | 1.157 million | 47% |
| 3. | “ZIB Special: Habemus Papam” | ORF 2 | 1.132 million | 55% |
| 4. | “State today” | ORF 2 | 1.123 million | 55% |
| 5. | “Dancing Stars: The Finale” | ORF 1 | 849,000 | 38% |
| 6. | “The Rosenheim Cops” | ORF 1 | 742,000 | 29% |
| 7. | “The Dead from Lake Constance” | ORF 1 | 723,000 | 25% |
| 8. | “Formula 1: Italian GP” | ORF 1 | 716,000 | 46% |
| 9. | “Lena Lorenz” | ORF 1 | 669,000 | 26% |
| 10. | “ESC: Songs 1 – 6” | ORF 1 | 592,000 | 23% |
Significant viewership numbers were also achieved on the ESC final evening: with 1.157 million viewers, the show achieved a market share of 47 percent. What is particularly noteworthy is that impressive market shares of up to 81 percent were achieved in the 12 to 29 year old age group, making the event particularly successful in this target group.
Streaming numbers and event reach
Media usage in May also shows that the ORF programs had a comprehensive reach. Streaming statistics show 15.4 million net views and 455 million minutes of usage volume. Particularly noteworthy is the live stream of the ESC final, which had an average reach of 71,500 viewers.
Loud film.at The show was not only convincing in Austria, but also reached a total of 8.55 million viewers on Erste (including ONE), which increased the market share in Austria and Germany to 46 percent. These numbers reflect continued interest in major TV events.
In conclusion, it can be stated that the ORF broadcasting group was able to further expand its leading role in the Austrian television landscape with a market share of 33.4 percent in May 2025. Despite strong competition from Servus TV and ZDF, ORF remains the dominant force in the domestic TV market ORF media research proven. The development of viewer numbers and the success of the programs show that the investments and strategic decisions are paying off.