José Carreras inspires with gala: over 3.5 million euros for leukemia aid!
José Carreras inspires with gala: over 3.5 million euros for leukemia aid!
Leipzig, Deutschland - José Carreras collected the incredible sum of over 3.5 million euros for his Leukemia Foundation at the 30th anniversary of his legendary donation gala. "I am overwhelmed and very grateful for this sustainable support of our donors. At our first gala in December 1995 I would never have dared to dream," said the 78-year-old opera singer, pleased after the event in Leipzig, which was broadcast live on MDR television. His foundation can now look back on an impressive sum of 248 million euros in 30 years. In addition to Carreras, Stephanie Müller-Spirra and Sven Lorig moderated the gala. Artists like Tim Bendzko and Hansi Hinterseer performed, while prominent donors like the former ski jumper Sven Hannawald sat on the phones to support the good cause.
Evelyn Burdecki's refined donation trick
At the same time, the reality TV icon Evelyn Burdecki, known from formats such as "The Bachelor" and "I'm a star-get me out of here!", In which "Ein Heart for Children" gala collected with a clever strategy of around 23.6 million euros. For her appearance on the donation phone, the 36-year-old put her charming way and answered questions about her private life, which motivated the callers to donate larger amounts. "Today I reveal everything - just ask me," she encouraged the donor and received a donation of 250 euros for information about her Christmas market visit in Cologne. Burdecki's sales strategy, which is based on personal stories and anecdotes, proved to be extremely effective.While Carreras brought together millions for a good cause, Burdecki created a connection to the callers with a creative tactic and maximized the donation income. These two events impressively show how different approaches to the money collection can be, but also how important personal contact and stories are to gain the heart of the people. According to ruHR24 , the insights into their lives confirm the effectiveness of emotional addressing.
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| Ort | Leipzig, Deutschland |
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