Dubai Magic: The new ice highlight attracts Duisburger in droves!

Dubai Magic: The new ice highlight attracts Duisburger in droves!

Autumn has arrived, and while the sky is cloudy and rainy over Duisburg, Lilly's ice cream parlor in Rheinhausen fills with curious customers. Despite the cool weather, a new ice cream court attracts numerous guests: the "Dubai Magic". This exotic creation has conquered the hearts of the ice lovers since its introduction six weeks ago and provides long snakes at the counter.

Rodica Cenusa, who works in the family business, enthusiastically describes the rush: "This is currently our bestseller." The 38-year-old knows exactly what attracts customers to their ice cream parlor. With a smile, she realizes that the demand for "Dubai Magic" is so great that she has to refill the ice rink several times a day. Word has already got around with many regular customers, and new guests from cities such as Düsseldorf and Cologne have also traveled to try this delicacy.

customers come from the area

Franziska Bittel is also one of the regular visitors. She recently discovered the special ice in her ice cream parlor after hearing the hype about the Dubai chocolate on social media. "I just had to try it out directly," she says, while visiting the ice cream parlor with her daughter Charlotte and a friend's son. Bittel has now come back three times and cannot escape the unique taste of the "Dubai Magic". "You have to be quick, it is often sold out," explains the Duisburg native.

The ice cream parlor is not only popular with adults, the children are also fascinated by the new trend. Cenusa reports that entire school classes find their way into their ice cream parlor: "22 children suddenly want the Dubai ice cream. There is a lot going on!" The taste and special presentation magically attract the little guests and make the cafe a hotspot for families.

a taste of the United Arab Emirates

The secret behind "Dubai Magic" is the special Dubai chocolate that has its origin in the United Arab Emirates. This chocolate is not only intense, but also contains a filling of pistachio cream and fine, crispy Turkish dough threads, also known as angel hair. This combination of creamy and crispy elements creates a unique taste experience.

The popularity of the "Dubai Magic" ice cream shows how quickly trends can spread through social media. Customers not only travel from the surrounding area, but also from further distant cities, which underlines the international attractiveness of this special ice cream. Cenusa notes: "People are curious. Some have seen that we have the Dubai ice cream in our range and absolutely want to try it." The ice cream parlor in Duisburg-Rheinhausen brought a piece of Arab culture into German ice culture.

The steady coming and going of the guests shows the extraordinary success of the current ice cream specialty. How long the trend will last remains to be seen, but at the moment "Dubai Magic" provides full tables and satisfied faces in the Lillys ice cream parlor. This example illustrates how a simple product, coupled with the right marketing strategies on social media in which gastronomy can beat. More details on this trend offers The article on www1.wdr.de .