Cologne fights with high Corona incidence: A look at the numbers!

Cologne fights with high Corona incidence: A look at the numbers!

Köln, Deutschland - Cologne has been struggling with the Corona incidence recently. Although Mayor Henriette Reker had wished for a seven-day incidence of less than ten, the value in the city has increased noticeably in the past few days. While the value was still 64.3 last week, it is now 76.3 and thus exceeds the national average of 65.4. Despite intensive efforts to reduce the number of infection, including long-lasting lockdowns, such as ksta.de reported.

The city attributes the increase to many private gatherings and non -adhered hygiene measures. Especially in the warm season, many people met in public spaces, which favored the spread of the virus. In addition, virus mutations, of which more than a third of the new infections are currently starting, made the situation complicated. In other large cities such as Düsseldorf and Munich, the incidence values are significantly lower, which is due to different measures and local conditions.

Cologne's advertising: a double -edged sword

Rundschau-online.de .

Marketing boss Jürgen Amann admits that Cologne does not have the same resources as other cities, but the creative scene and the cultural workers are crucial for the national visibility of the city. Campaigns such as "Cologne is a feeling" and innovative events should underline the cultural heritage and openness of the city, even if the advertising budget has become narrower. These initiatives are considered important to position Cologne as a distinctive brand - both within Germany and internationally.