Babyone estende la rete di filiali: nuovi mercati specialistici in Vechta e Lamstedt!

Babyone estende la rete di filiali: nuovi mercati specialistici in Vechta e Lamstedt!

Münster-In a remarkable step towards expansion, the Omnichannel provider Babyone has enlarged its franchise network in northern Germany. With the increase in two new partners in Vechta and Lamstedt, both in the Cuxhaven district, the branch network is now extended to a total of 105 specialist markets. These include 68 franchise locations and 37 own shops, as the company announced.

The opening of the location in Vechta took place in early July 2024, where business was previously under the name of Kinder & Co.. Julia Römann, who is responsible for the management of the business, emphasizes how important the partnership with Babyone is for development towards an Omnichannel concept. "With the cooperation, we can offer our customers an extended range and numerous new services," she said. The integration of stationary sales with online options offers customers a seamless shopping experience and the opportunity to send online orders directly from the branch.

expansion through integration

A new Babyone specialist market was also opened in Lamstedt at the end of September. The sales area of 950 square meters is housed in the Steffens GmbH & Co. KG furniture store. The entrepreneurs Jörg and Lars Tiedemann explain the advantages of this integration: "The existing baby department of our furniture store is now significantly upgraded under the roof of Babyone." By bundling resources, entrepreneurs can benefit from central purchasing advantages and an effective marketing strategy.

With the connection to Babyone, the newly integrated locations not only have the opportunity to expand their range, but also access to various customer loyalty programs. This includes the Babyone Card, the Welcome Box and the company's unique specialist trade guarantee. Many of these new services are designed to make shopping for expectant parents and families more pleasant and convenient. There is also the possibility to book consulting appointments or reserve goods until birth.

This strategic decision by Babyone shows the central role that the company plays in supporting the partners in the DACH region. With a clear focus on customer loyalty and the expansion of services, Babyone ensures that the new specialist markets can act as important contact points for parents and families. For a detailed consideration of the case, See the report on www.wirtschaft-aktuell.de .

These developments could have far-reaching consequences for the local market structure by influencing the competition and availability of baby and toddler products in the affected regions. The fact that Babyone is further expanding its skills in the digital area speaks for a trend in the industry towards Omnichannel solutions in which online and offline experiences are interlinked.