Netflix turns on: Advertising even with paused films!

Netflix turns on: Advertising even with paused films!

Deutschland - Netflix plans a comprehensive change in his business model, which particularly affects the users of the cheaper subscription with ads. From 2024, subscribers will have to expect advertising interruptions while consuming their content. In addition, advertising is also displayed when the reproduction is paused, which will certainly cause a stir with users. The streaming giant wants to expand its advertising strategy with the help of generative artificial intelligence in order to specifically link advertising with content. According to OE24.at Currently over 94 million customers worldwide use the subscription model with advertising, which is a significant increase of 70 million subscribers in November 2022 represent.

Netflix has announced that it will no longer provide any general information on the development of customer numbers. Nevertheless, a total of over 300 million customer households will be expected by the end of 2024. Netflix also estimates that more than 700 million people worldwide have access to his service. This development makes the platform interesting not only for subscribers, but also for advertising customers who have mainly used classic TV channels.

advertising offer and market availability

The Netflix advertising offer is currently available in twelve countries, including Germany. In order to meet the requirements of the market, the company has developed its own advertising platform that will be changed in Europe shortly. This platform enables personalization of advertising based on more than 100 interests of interests, including stages of life. This targeted approach could be particularly attractive for advertising customers.

The current developments in the streaming market show that Netflix continues to claim significant market shares despite the increasing competition from other providers. According to the data of Statista , published on February 10, 2025 new subscriptions in traditional media. The consumer view of streaming services has changed, which is underpinned by the stable subscription numbers by Netflix.

• Over 94 million customers use the advertising subscription.
• at the end of 2024 will be expected with over 300 million customer households.
• advertising is also displayed when playing paused.
• Personalization of the advertising of possible over 100 categories.

The upcoming changes and the strategic course of Netflix are observed closely in the industry. It remains to be seen how the subscribers will react to the new advertising requirements and whether the service can claim its leading position in competition with other streaming services.