Advertising on the account statement: clever or brazen? So do companies!

Advertising on the account statement: clever or brazen? So do companies!

Who doesn't know it? You want to listen to your favorite song from the youth, click on the music channel and are bombarded with over 30 seconds of advertising! The anticipation is gone and the mood in the basement. But there is a way out: For a few euros a month you can free yourself from this annoying advertising. So you have to buy your free time free!

The advertising industry is a huge billion dollar business and always finds new ways to get to customers. While traditional advertising goes back to newspapers or by post, a provider has an ingenious idea: advertising via the account statement! Who would have thought that a cent credit on the account statement was used as an advertising material? A short text reminds the customer to order again soon - and all for just a cent!

Clever and inexpensive

This is not only clever, but also extremely inexpensive. An advertising letter costs at least 85 cents postage, plus paper and workload. In contrast, the transfer costs only one cent! So you can reach a thousand customers with an effort of ten euros! A real coup for the advertising industry! And the tip for internet companies: Instead of transferring the cent, you could also simply book by direct debit. Whether this promotes customer loyalty remains questionable!