Ikea in Reutlingen? Rumors about new planning studio heat up!

Ikea in Reutlingen? Rumors about new planning studio heat up!

Reutlingen, Deutschland - Reutlingen. The speculation about a possible Ikea branch in Reutlingen picks up speed again! The Swedish furniture giant, which has always gave a clear “no” to a location in the city, has now changed his attitude. A reader of the GEA wanted to know whether there are serious plans this time. The answer? Unclear, but the doors seem to be open!

In the past, there were three important reasons that spoke against a settlement: the proximity to the Ikea in Sindelfingen, the lack of large property with at least 25,000 square meters of sales area and the lack of accessibility due to national transport connections. But these hurdles no longer seem to be significant! What has changed? The city could now be in focus, because Ikea has a new concept that relies on the inner city locations.

downtown expansion in the trend

Instead of building huge furniture stores on the green meadow, Ikea relies on planning studios in urban locations. These innovative formats offer a selection of furniture to try out, especially in the areas of kitchen, bedroom and living room. Customers can be inspired and deliver their desired furniture conveniently or pick it up in another Ikea. The first planning studio in Germany opened in Berlin in 2020, and the success story continued: Other studios in Ravensburg, Cologne and Munich have already been opened, and Stuttgart recently followed with a location in the Gerber shopping center.

"We want to make the shopping experience as simple as possible," explains Nele Bzdega from Ikea Germany. With a size of 50 to 800 square meters, the planning studios are centrally located and easy to reach by public transport. Walter Kadnar, the IKEA's Germany boss, emphasizes: "We consider all locations close to the center that meet our requirements." It remains to be seen whether Reutlingen belongs. Press spokeswoman Navina Banerjee is covered, but shows that market analyzes could take place. The rumor mill is boiling - it remains to be seen whether Ikea will soon move into Reutlingen!