Hamburg's digital revolution: Activate online ID now!

Hamburg's digital revolution: Activate online ID now!

Europa Passage, Hamburg, Deutschland - Hamburg (ots)

A new marketing campaign has started in Hamburg that is entitled "Digital for you". With this initiative, the city administration wants to show itself from a modern and user -friendly side. The digital service, which can be found on Hamburg.de/service , offers citizens the opportunity to do numerous authorities online. The aim is to reduce the administrative effort, save time and strengthen confidence in the digital offers.

Currently well over 200 online services are available, but only around 22 percent of the population use the online ID function that is required for many of these services. Therefore, part of the campaign is aimed at raising awareness of this "superpower" and encouraging citizens to use the advantages of digital administrative offers.

interactive actions in the Europa Passage

As part of the campaign, the "Hamburg Service Pop-Up" takes place in the Europa Passage, where citizens from 14. Until October 19 daily from 10:00 a.m. to 7:00 p.m. (Saturday to 4:00 p.m.) have the opportunity to activate your online ID function uncomplicated and without an appointment. This action is a direct way to inform people about the digital services and to make it easier for them to access them.

Jan Pörksen, head of the Senate Chancellery, emphasizes: "The digitization of the administration is one of our core concerns. With digital offers, we would like to simplify the interaction of the citizens with the administration and make them more visible." In addition, it is pointed out that citizens are familiar with these digital offers in order to be able to use them optimally.

Both Dr. Andreas Dressel, the finance senator, and Dr. Alexander von Vogel, State Councilor in the Hamburg Authority for Science, Research and Equality, support the campaign. Dressel emphasizes that digital offers are not only useful, but also represent a location factor for Hamburg. According to Vogel, by supporting digital pilots on site, it is ensured that the Hamburgers are well informed of how they can master the leap into digital administration.

dismantling hurdles and information

The "Hamburg Service Pop-Up" not only offers the option of activating the online ID function, but also serves as a central point of contact to clarify questions and bring the digital offers closer to the citizens. It is an uncomplicated opportunity to reduce hurdles and make it easier to get started with digital administration.

The online ID function is important to digitally complete various services such as the re-registration after moving, applying for a certificate of good conduct or vehicle approval. For activation, the ID card must be activated with a one-off "transport pin" that can only be activated with the app. The pop-up campaign enables people to have their online ID function activated without this PIN when walking past.

Overall, Hamburg shows that the city administration is ready to actively shape the way to the digital future and to help citizens use the advantages of digitization. Further information on the digitization of the administration in Hamburg and about the ongoing actions can be found on the official website of the city.