Aldi shocked with Mogelpack: Half in, price the same!

Aldi shocked with Mogelpack: Half in, price the same!

The Hamburg Consumer Center has uncovered a drastic increase in price of a popular product at Aldi Nord, and this causes excitement among the buyers. The drone biscuits, the biscotto waffle leaves, was previously available in a 200 gram pack for 1.99 euros. Now, however, only half the amount, i.e. 100 grams, is offered for the same price, which results in an unexpected incoming price increase of 100 percent.

Again and again the consumer center emphasizes the importance of transparency when shopping, and this latest example underlines a recurring problem: the price adjustments in connection with the changed product size. At Aldi, the biscotto waffle leaves are now sold in the flavors of dark and whole milk in the flavors, but this offer is only known as an action. Customers have to consider that such actions are not always associated with discounts, but are often only temporary.

price increase as a rarity

In the two decades in which the Hamburg Consumer Center documents the foggy packs, there were rarely such price increases for discounters products. This type of sudden price explosion can be found on the shelves of the branded products, while Aldi has reached a new low here. Customer reactions are correspondingly negative, since half the amount is sold for the same price.

Aldi has commented on this price increase and the increased costs for cocoa has given the main reason. "Our biscotto waffle leaves consist of 82 percent of chocolate and raw material prices for cocoa have risen sharply," said a spokesman for the company. Despite the reduction of the amount, the price remains the same so as not to lose customers, argued those responsible for the discounter.

This situation is perceived by many as intolerable, since the price increase not only affects purchasing power, but also questions the trust in the price-performance conditions in the food retail trade. In this tense economic situation, it is particularly disappointing to seek support from the discounters who were previously considered a pioneer in price transparency. The fact that Aldi gets into the headlines with this foggy pack shows how important it is for consumers to be aware of such changes and to buy them consciously.

Another example of non -transparent price measures was also mentioned by the consumer center: a pudding product has experienced a price increase of 21 percent due to a new packaging design, which is also not easy to understand. Such trickery not only have a negative impact on customers, but also affect the entire market climate in the food industry.

The debate about the new fashion packs shows that information and consumer awareness are more demanded by such practices than ever. The central message is: Find out and be critical of shopping in order not to experience unpleasant surprises at the cash register. There are also details of this incident and other possible fashion packs in a comprehensive article on www.ruhr24.de .