Dubai chocolate: The sweetest hype of the year conquers Hofer!
Discover the food trend of 2024: Dubai chocolate with pistachio cream, available from December 13th at Hofer.

Dubai chocolate: The sweetest hype of the year conquers Hofer!
A sweet hype is currently rolling through the sweets world: Dubai chocolate with its tempting combination of pistachio cream and the crunchy Kadayif pastry set - a treat that has its roots in the Emirates. This chocolate was created by Sarah Hamouda, head of the “Fix Dessert Chocolatier” factory, to satisfy her own cravings during her pregnancy. The original idea for your own desserts gave rise to a real food trend that exploded thanks to numerous social media recommendations, in particular a viral TikTok video by food influencer Maria Vehera in December 2023, reports WDR.
What makes Dubai chocolate so special is the perfect balance between creamy and crunchy - a real treat for dessert lovers. From December 13, 2024, it will also be available in the branches of the Hofer supermarket chain in Austria, at a price of 5.49 euros. This news is already causing great anticipation, as demand is huge Today.at reported. Buyers who don't want to be in the kitchen themselves will have the opportunity to treat themselves to this taste experience in the Hofer branch from the date mentioned.
A popular product – also in Germany!
But that's not enough! Due to the enormous demand, Dubai chocolate is now so popular that it is smuggled. In November, customs discovered a delivery truck with 45 kilograms of this sweet temptation at the border between Switzerland and Germany. Das Ziel: Dortmund! According to food blogger Kiki Aiweimer, who makes her own version of the chocolate, waiting times for customers are extremely long as demand remains unabated. “Everyone wants to try it,” she says about the current situation. This trend has excited people's minds and promises a taste experience that shouldn't be missed, whether in Austria or Germany.