Werder Bremen secures millions of deals: Future of the Weser Stadium secured!

Werder Bremen secures millions of deals: Future of the Weser Stadium secured!

Bremen, Deutschland - Werder Bremen has concluded a new contract with the marketer infront, which was extended by six years to 2036. This deal brings Bremer Weserstadion GmbH (BWS) urgently needed income in the millions that help to reduce the liquidity bottlenecks that arise from the insolvency of the former Stadium sponsor Wohninvest almost to zero. The BWS was missing three million euros annually until bankruptcy.

The financial advantages of the extension should stabilize the proceeds from the stadium -related rights, such as advertising on boundors. These proceeds are evenly divided between Werder, Infront and the BWS, with income of around ten million euros is expected for the current season. Infront will pay the BWS a hand money that is between eight and nine million euros and is stretched over several years. Income from other business areas, such as kiosk sales and additional events, also contribute to closing the financial hole.

search for a new name sponsor

Werder Bremen is still looking for a new name sponsor for the Weser Stadium, but the urgency of this search has decreased. Klaus Filbry, managing director of the BWS, emphasizes that the agreement with an infront makes the search for a partner easier. The club currently is currently reviewing three models for a stadium partnership: the sale of the complete stadium name, a first name solution or a "powered by" solution. So far, however, there are no concrete offers for a new name sponsor.

These developments are important for the future financial stability of the association, such as "https://www.deichstube.de/news/werder-bremions-million-deal-infront-contract-verlaGert-weserstadion-Namensponsor-geld-zr-93503548.html"> Deichstube reported. A further analysis of the effects of this contract extension on the name sponsor search offers Image .

-transmitted by West-Ost-Medien