Dubai chocolate in the hype: Bremen confectioner warns of overpriced trend!

Dubai chocolate in the hype: Bremen confectioner warns of overpriced trend!

Hamburg, Deutschland - Hours waiting for a piece of chocolate? This is the current madness! The Dubai chocolate, which delights with extravagant ingredients such as pistachio cream and angel hair, has conquered social media in the storm. Videos of taste tests and DIY instructions spread like a running fire, while supermarkets can only offer the coveted chocolate at the cash register on request. The rush is huge, and even the Lindt branches in Germany are affected-around 100 plates were sold in Hamburg on November 13th!

But is the hype about the Dubai chocolate really justified? The Bremen confectioner Nick van Heylingen is skeptical. In an interview, he expresses his concerns and explains that his company does not focus on trends. "We develop new products based on raw materials that we like, not because something is hyped on social media," said Van Heyningen. Despite the great demand for the Dubai chocolate, he has not yet tried it himself and also sees no significant increase in orders in his small company.

prices and quality in focus

The prices of the Dubai chocolate are anything but cheap at 14.99 euros per table. Van Heyningen finds the pricing over and doubted that the price reflects the quality. "People don't buy it because they are convinced, but because they believe that it is good," he criticizes. The supposed ingredients of the chocolate, which often contain only a small proportion of high -quality components, also make it doubt. "It has about as much pistachio content like nuts in the Nutella," he says.

Although he does not consider the trend to be bad, Van Heyningen remains skeptical about mass production and the quality of the products. "I want to earn my money with honest products that really taste and are not only bought because of a trend," he emphasizes. The Dubai chocolate may be in the spotlight at the moment, but the quality for the Bremen confectioner remains the decisive criterion.